We’re more than a week into 2013, which means:
- You’re still accidentally writing 2012 on all of your checks
- You still have about 4 more weeks until you have to get rid of the Christmas tree
- A quarter of New Year’s Resolutions have already failed
That’s right: 25% of New Years Resolutions don’t make it past January 8th. For those of us who frequent the gym, that statistic shouldn’t be too surprising, but the real shocker is the number of New Year’s Resolutions that make it through the entire year. Of all of the promises to eat right, stay in touch, stop procrastinating, and write the Great American eBook, only 8% succeed.
Suffice it to say, it ain’t easy to stick to the promises we make at the beginning of the year. But that doesn’t mean it’s not important to try. Despite the overwhelming odds against them, most New Year’s Resolutions are based in noble desires: to improve oneself and the world, to learn something new, spend more time with friends and family or—most importantly—give back more often.
For individuals and businesses, 2013 can be the year you take your corporate social responsibility and cause marketing to the next level. Maybe your business has resolved to increase its giving efforts in 2013, or publicize those efforts more often. Maybe you’ve resolved to increase employee engagement, make life at the office more fun and fulfilling, or get involved more in the community. In any case, the secret to making sure your giving resolution succeeds is simple: Share it with others.
Resolve to tell your giving story
Nonprofit partnerships are common across business sectors. So why don’t we hear about them more often? Telling the story of a successful partnership can seem daunting on a busy schedule: Where do you start? How do you keep track of donations and volunteers?
Our awareness apps make it easy to tell the story of your company’s social good efforts through maps, videos, and curated content. Social media fans and followers can track your impact by staying updated with relevant content, voting on causes, and interacting with employees. Let your audience share your story for you.
Stay accountable through social media
Social media helps socially conscious brands stay transparent and connect with their customers on an individual basis. Strengthen that connection by directly involving your audience in the giving process. Through branded cause marketing campaigns, your audience will feel a deep and immediate attachment to your cause while directly benefiting that cause with donations and publicity.
2013 can be the year you truly make a difference—all you need to do is start. Resolve to give back to your community this year. Resolve to promote your cause marketing. Most of all, resolve to tell your giving story by sharing it with the people to whom it matters most. Learn more about how your can use our social media apps to get your audience involved to raise money and awareness for your cause. Who knows? Maybe by next year, we can at least double that 8%....
...about the same time we get around to recycling the tree.
