Last night, 10x10 previewed Girl Risingat the Sundance Film Festival. The film is a documentary about girls’ education in the developing world, and follows ten girls, each from a different country, as they aspire toward the same goal: to go to school. Developed by former ABC News journalists in association with the Tandem Group and Vulcan Productions (Paul Allen’s Documentary Productions), Girl Rising is the centerpiece of 10x10’s campaign to provide education to girls around the world.I had the privilege of attending the preview and of seeing one girl's powerful story. You will not want to miss the chance to be a part of this.
It’s a movie about hope, perseverance, and the struggle for equality in the face of economic and social adversity. It’s a movie with heart and a mission. It’s a movie with a message that is universal, and it has the potential to be big—not only in terms of ticket sales, but global social impact.
With your help, it will be.
You can help 10x10 bring Girl Rising to your community. 10x10 has partnered with Gathr, an exciting new Theatrical on Demand platform that gives crowds the power to get independent movies into theaters nationwide. By registering with Gathr, you can initiate your own screening of the film when it premieres in March by choosing a local venue, date and time. Once the request is confirmed, Gathr sends you a personalized URL you can share with your social networks and via social media.
Invite whomever you like to reserve tickets your screening, and encourage others to do the same. When the minimum number of reservations is reached, the screening becomes a reality: Girl Rising will show up at the theater you chose, and you’ll be able to watch it with the audience you invited.
10x10’s partnership with Gathr is one of many smart steps in an groundbreaking campaign leading up to the film’s launch. Girl Rising is a model for modern and socially innovative filmmaking, publicity, and distribution, emphasizing a strong social media presence and community involvement. We’re proud to be a part of that process: CafeGive worked with a variety of partners to develop www.girlsrising.com, and a mobile version of the site as well. We have been working closely with 10x10 to support social media, web tools, and a texting program to raise awareness of and increase engagement with the need for girl's education.
